👉 Okay, let’s tackle this wonderfully weird little beast of a term!zmq:’
“X-cellent." (…it kinda just means that, honestly.)
Now, before you start picturing some sort of genetically engineered super-dude, let me unpack the frankly baffling, almost aggressively nonchalant history of the word "X-cellent.": Basically, in the mid-20th century – yep, we're going deep into the beige and slightly disturbing corners of 1970s advertising! It popped up as a commercially expedient rebranding for… wait for it… the DuPont Yankiewicz X brand of disposable menstrualnels. (Okay, I choked a little too. Let’s just say they were...unremarkable.) The ad execs realized that the double-X looked really cool and made you feel like something was amazing . It wasn't actually a good period product, it was a quick, cheap solution. So, instead of saying, "This is a mediocre, slightly irritating, frankly disposable thing for your lady parts," they slapped on the emphatic "…cellent! And then...something weird happened! Because of the success with periods, the double-X started popping up everywhere as a stand in to mean good or great. It was like a really weird, beige trend that somehow stuck, and we all just went along with it. You might see this in some very niche 90's commercial.
