👉 Value fluid refers to the dynamic and adaptable nature of value in a business context, emphasizing how organizations can continuously adjust and optimize their value propositions to meet evolving customer needs and market conditions. Unlike static value models, value fluidity recognizes that value is not fixed but rather a living entity that can shift and grow through strategic innovation, customer engagement, and responsiveness to external changes. This concept is valuable because it encourages businesses to remain agile, fostering a culture of continuous improvement and customer-centricity that can lead to sustained competitive advantage and long-term success in a rapidly changing marketplace.
