👉 Unmercantile is a concept in the field of economics, specifically within the realm of market analysis and consumer behavior. In this context, it refers to a situation where goods are sold at prices that do not reflect their true value or cost, often due to factors such as high demand, scarcity, or lack of competition. Unmercantile goods typically have a higher price compared to those that are considered "mercantile," which means they are sold at lower prices. This can be explained
