👉 In the context of marketing and advertising, "leads" refers to potential customers or interested parties who have shown interest in a product or service. Lead generation involves identifying and nurturing these leads through various channels such as social media, email campaigns, targeted advertising, webinars, and other forms of digital marketing. The term "leaves" can also refer to the process of collecting or extracting data from leads, which is often used in market research and customer segmentation. In this context, a lead might