👉 Underdistributor in marketing refers to a retailer or distributor who does not sell directly to consumers but rather sells products through other distributors or retailers. These distributors are typically smaller and more specialized than larger supermarket chains, often focusing on niche markets or local businesses. They may offer lower prices, faster delivery times, and a wider range of product options compared to larger retail outlets. Underdistributors can be found in various forms such as online marketplaces, specialty stores, or small independent retailers.
