👉 Telonism is a concept in business and marketing, which refers to the practice of using or advertising products or services that are not relevant or complementary to their intended purpose. This can be seen as an attempt by companies to sell more items than they actually have, often at a loss-making rate. The term comes from the French word "telon," which means "to take" in French. In marketing, telonism is often associated with products that are overly promotional or designed for short-term