👉 Targeting is a marketing strategy in which businesses target specific audiences or groups of people who are more likely to be interested in their products or services. This can include demographics, psychographics, behavior patterns, and other factors that influence consumer preferences and buying behaviors. In marketing terms, targeting involves identifying potential customers based on various criteria such as age, gender, location, income level, interests, habits, and behaviors. By understanding these factors, businesses can create more targeted advertising campaigns, personalized offers, and