👉 Swot, which stands for Strengths, Weaknesses, Opportunities, and Threats, is a strategic approach to identifying your competitive advantage, weaknesses, opportunities, and threats in various business situations. It involves analyzing strengths and weaknesses, opportunities and threats that can affect your business performance, and how you can capitalize on these factors to strengthen your position and overcome challenges. In the context of SWOT analysis, a company may use it as part of its strategy planning process to identify areas where they need