👉 The Reception Fluid, introduced by Dan Pruitt in his 2015 book "The Reception Fluid Paradigm," is a conceptual model used to describe the dynamic and interactive process of reception in media studies. It posits that audiences do not passively receive messages but actively interpret and negotiate meaning through a fluid, ongoing dialogue with the content they consume. This model emphasizes the role of social, cultural, and personal contexts in shaping how messages are understood, suggesting that reception is not a one-time event but a continuous process influenced by the audience's background, experiences, and interactions. The Reception Fluid paradigm challenges traditional notions of media effects, highlighting the complexity and variability in audience responses.
