👉 Reaffirmance is a concept in business and management that refers to the act of bringing back or restoring confidence in an organization, product, service, or performance. It involves reiterating a statement or promise made by an individual or group, emphasizing that they are committed to continuing with the same behavior or actions. In the context of business, reaffirmance might refer to a change in strategy, approach, or performance metrics that has been agreed upon and is expected to be followed by the organization
