👉 Puffery, also known as hype or exaggeration, is a form of marketing and advertising that relies on the exaggeration of facts to create an impression of something being good. It involves using exaggerated claims and statements in order to evoke feelings of admiration or excitement about a product, service, or idea. In advertising and marketing, puffery can be used for various purposes such as creating a sense of urgency, promoting sales, or generating interest in a product or service. However, it should be
