👉 Procancellation, also known as "cashback," is a type of marketing strategy where customers are offered discounts or rebates on their purchases after a certain period. This method typically involves a discount being applied to a customer's purchase amount, but it can also be used for other purposes such as incentivizing repeat business or promoting loyalty programs. In the context of procancellation, it refers to the process by which a company offers an incentive to customers who make a purchase in exchange for their data. This
