👉 Pricing fluidity refers to the dynamic and flexible nature of pricing strategies in which prices can change frequently and in response to various market factors such as demand, competition, supply, and customer behavior. It allows businesses to adjust their prices in real-time, optimizing revenue and competitiveness. This approach is common in industries like ride-sharing, airlines, and e-commerce, where algorithms continuously analyze data to set prices that reflect current market conditions. Unlike static pricing models, pricing fluidity enables companies to respond swiftly to changes, potentially maximizing profits while maintaining customer satisfaction by offering competitive rates.
