👉 In the context of marketing, a "pricemaker" refers to a company that provides its products or services at a price lower than competitors in order to attract customers. This can be done through various strategies such as offering discounts, promotions, and special offers. Pricemakers are often responsible for generating leads and converting them into paying customers by providing value to their potential customers. They may also have the ability to negotiate with suppliers or manufacturers to get better prices for their products. In summary,
