👉 Pre-pricing is a process in which a company or organization conducts an initial assessment of its potential customers before finalizing its pricing strategy. This involves identifying potential customers and understanding their needs, preferences, and willingness to pay for your products or services. In other words, it's the act of assessing whether you have enough demand for your product or service and pricing that accurately reflects that demand. Pre-pricing helps in creating a clear understanding of the market, which is crucial for making informed decisions about pricing