👉 The concept of "preconsumption" is a common term used in various fields, including marketing and business strategy. It refers to a period before the actual purchase of goods or services by consumers, during which they may be more interested in products, services, or ideas than are typical consumers. In marketing, preconsumption can refer to the initial stages of product development, where potential customers have not yet made their final decision to purchase. This stage could involve various factors such as research and testing,
