👉 Preconsumer is a marketing term that refers to a group of people who are not actively buying products or services from a company, but rather, they are "pre-qualified" to use certain features or benefits offered by the company. This can include things like early access to new products, exclusive deals, free trials, or other forms of prepayment. Preconsumers may also be referred to as "loyal customers," and are considered a valuable resource for companies that want to retain their existing customer
