👉 In the context of marketing and advertising, a positioner is a person or agency that works with clients to create or market products, services, events, or campaigns. They typically work closely with other team members, such as designers, copywriters, and salespeople, to develop and execute creative ideas for their projects. The term "positioner" refers to someone who helps in the creation of a product or service that is tailored to meet the needs of a specific customer. This could involve creating a
