👉 In the context of sports, a "patrocinium" is typically used to describe an organization or company that provides financial support for a team or athlete. This financial assistance can come in different forms such as sponsorship deals, advertising, or other forms of revenue generation. The term was first popularized during the 1970s and 80s when it became associated with the then-popular sports TV show "The Ultimate Fighter," where fighters would receive financial backing from major corporations
