👉 Overmobilize is a phrase in English that means to move or act upon someone or something to the point of causing them to become overwhelmed or disoriented. It typically refers to an aggressive, uncontrolled behavior characterized by excessive exuberance and enthusiasm. In the context of marketing, overmobilizing customers can be seen as an effective strategy for gaining their attention and encouraging them to make a purchase decision. However, it's important to note that overmobilization can also lead to negative