👉 Overmarking is a common and unethical practice in the marketing industry, where companies deliberately exaggerate product features or benefits to increase sales. This can include claims about the product's performance, features, or quality that are not supported by actual data or evidence. In marketing, overmarketing can involve intentionally underestimating market demand for a product, using exaggerated claims to create a sense of urgency and excitement around a new product, or even misleading consumers with exaggerated claims that don't reflect the true capabilities of