👉 Nudging is a concept in psychology that refers to the process of influencing or steering behavior by making it more attractive than what is currently available. It involves using subtle cues, such as gestures or words, to encourage someone towards an action they might not be inclined to take on their own. In nudging, the goal is often to shift someone's attention from a less desirable behavior to one that is more appealing. For example, a salesperson might use nudge tactics to persuade a customer to buy
