👉 Non-premium refers to a type of premium that is not offered at a higher price point. In other words, it's a form of pricing that aims to attract customers who are willing to pay for a product or service at a lower cost than what they would normally pay. For example, if you're selling a high-end luxury car and a low-cost model, you might offer the non-premium model because it's not as expensive to produce and is more accessible to potential buyers. This strategy
