👉 The term "nonconsummation" is typically used in the context of a business or organization's sales strategy. It refers to the point at which a customer decides not to purchase an item, product, or service due to factors such as lack of interest, insufficient information, or perceived value. This decision can be influenced by various factors, including marketing efforts, customer feedback, and market conditions. Nonconsummation is often seen as a negative outcome that can lead to lost sales opportunities and potential
