👉 Missies are a type of marketing goal that emphasizes reaching out to potential customers through various channels, such as social media platforms, email campaigns, and direct mail. These goals often involve creating content or engaging with specific groups to encourage them to take action, such as making a purchase, signing up for services, or sharing their experience with others. The term "missies" comes from the Latin word "missa," which means "mission" in Greek. In marketing, missies can refer to