👉 Misbranding is a practice of intentionally misleading consumers by falsely labeling products, often with false or misleading information. This can occur in various industries such as food and pharmaceuticals, where it may be used to increase sales or improve product visibility. Misbrands can include exaggeration, omission, or misclassification of ingredients, colors, or other features that are not present on the actual product being sold. The term "misbrand" is often associated with the use of deceptive advertising tactics by businesses.