👉 Lyophiled is a term used in the field of public relations, specifically within the context of media relations. It refers to a person who has been involved in or influenced by a particular issue, campaign, or organization. In other words, someone who has taken part in or had an impact on a specific controversy or issue. This can include working with journalists, bloggers, social media influencers, or any other public figures who have played a role in the discussion and decision-making process.
