👉 Ludification is a process in which something becomes more pleasant, enjoyable, or attractive to a person who has been exposed to it. It can be applied to any subject matter that is perceived as unpleasant or unappealing by the original audience, such as through media manipulation, propaganda, or other forms of manipulation. The goal of ludification is to transform an object or concept into something more appealing and desirable to those who have not seen it before.
