👉 The jeans fluid, a term coined by philosopher and designer Jean Baudrillard, refers to the way in which contemporary fashion, particularly jeans, has become a symbol of a hyper-realized consumer culture where the distinction between reality and simulation is blurred. This fluidity signifies how jeans have transcended their utilitarian origins to become a pervasive, almost ubiquitous element of modern life, representing not just clothing but a cultural and economic phenomenon. The jeans fluid captures the essence of how mass-produced, commodified goods can dominate our perceptions and desires, reflecting a society where the line between what is real and what is simulated is increasingly indistinct.
