👉 The Information Fluid is a concept introduced by Manuel Castells that describes the dynamic and interconnected flow of information in contemporary society. It represents a shift from traditional, static forms of communication to a more fluid, networked, and participatory model where information can be easily accessed, shared, and transformed across various platforms and boundaries. This fluidity enables individuals and organizations to rapidly adapt to changing environments, collaborate globally, and create new knowledge and value. The Information Fluid underscores the importance of digital technologies and social networks in facilitating this continuous exchange, making information a powerful resource that can be harnessed for innovation and social change.
