👉 Gumming is a common practice in the entertainment industry, particularly within film and television production. It involves an actor or a character who performs a specific action to set up their performance for a scene or story. The term "gumming" is often used in reference to a specific stage of a play or movie where an actor takes on a role that requires them to perform various actions, such as coughing, sneezing, or gagging. In the context of film and television production