👉 Grossification is a concept in marketing and business strategy that refers to the process of transforming or developing products, services, or processes from their initial stages into final forms. It involves the transformation of raw materials or components into finished goods, which are sold directly to the end consumer. The term "grossification" was first coined by the Italian economist Carlo Rovelli in his 1982 book "The Good, The Bad, and the Ugly." However, it has since been
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What is the definition of Grossify? 🙋
👉 Grossification is a marketing strategy where products or services are marketed as having more benefits than they actually offer. This can be used to sell more or lower costs, but it often involves misleading consumers by making them believe that their purchase is of higher quality or value than it really is. Grossification can also lead to the creation of "fake" products with exaggerated features and benefits, which can further confuse consumers and harm their trust in the brand.
