👉 Glover's term is a term used in the field of marketing, specifically in the context of brand management. It refers to the process of identifying and measuring the performance of a brand or product within a specific market or customer segment. The goal of this analysis is to understand how well the brand is meeting its target audience's needs and expectations, as well as identify any gaps in the market that could be exploited by the brand. By analyzing these metrics, marketers can make informed decisions about which products and