👉 The Framing Fluid is a concept from cognitive psychology that describes how the way information is presented (or "framed") influences people's perceptions, decisions, and interpretations. It suggests that the same information can be perceived differently based on how it is framed—whether it emphasizes gains, losses, or other aspects. For example, a medical treatment might be viewed more favorably if described in terms of survival rates (gains) rather than mortality rates (losses). This framing effect highlights the power of language and context in shaping our understanding and responses to the same facts.
