👉 In the context of accounting and finance, flenching is a term used to describe an action or transaction that involves a company taking advantage of its financial position by inflating its profits. Flenching can happen when a company uses its market share as leverage to inflate its profit margins, artificially increasing earnings without any increase in sales or other tangible assets. For example, if a company has a strong brand and a large customer base, it may decide to flinch on prices in order to maintain that