👉 In the context of business and finance, "firming" refers to a process where an entity changes its name or corporate structure in order to become more visible or recognizable. This can be done through various means such as renaming, changing legal names, registering with government entities, or adopting new branding or logos. The term is often used in business transactions and mergers and acquisitions to indicate the change of ownership or management structure, thereby creating a new entity that may have different legal rights and responsibilities.
