👉 "Facework" is a phrase used to describe a marketing strategy where a company uses its own logo and branding, while also using third-party logos or brand images as part of its promotional materials. This can be seen as an attempt to create a more unified look and feel for the brand, rather than using only one main brand identity. The goal is often to appeal to consumers who might not recognize the company's primary logo but are still interested in its products or services.
