👉 Engagement is a key component of any marketing strategy. It refers to the level of interaction or connection that occurs between an individual and a brand or product, often through social media platforms such as Instagram, Twitter, Facebook, or LinkedIn.
In essence, engagement involves two primary aspects:
1.
Interaction
: This refers to how customers interact with your brand or product on social media platforms. It can include likes, comments, shares, follows, and interactions with other users.
2.
Connection
:
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