👉 Demonising is a technique used in political communication to make someone or something appear as if they are being unfairly targeted, criticized, or attacked. It involves using negative language and rhetoric to create a sense of unease or distrust towards someone or something, often by suggesting that their actions or behavior are inappropriate or unjustified. This can be particularly effective when the person or thing in question has been previously criticized or marginalized in some way, further contributing to feelings of resentment or animosity towards them.
