👉 The deal fluid refers to the dynamic and often unpredictable nature of negotiations and agreements in business transactions, where various factors such as market conditions, stakeholder interests, and strategic objectives can cause shifts in the terms of a deal. Unlike rigid contracts, deal fluidity acknowledges that agreements are not static but evolve over time in response to changing circumstances. This concept emphasizes the importance of flexibility, adaptability, and ongoing communication among parties involved to navigate potential challenges and capitalize on opportunities, ensuring that the deal remains viable and beneficial despite unforeseen changes.
