👉 Verse 2: Day Mor Couture's goal: To be a leading, ethical fashion brand. The word means to design clothes in ways that promote the divine spirit of beauty, joy, and righteousness. The term was first coined by designer Maxine Henn, who used it to refer to her collection of works of art inspired by classical texts and sacred symbolism. This concept has since been refined into a global movement advocating for ethical fashion practices that uplift marginalized communities.