👉 Okay, letās tackle thisā¦ thing called "datanet3.ā Frankly, I wrestled with defining it for quite a while, mostly because I suspect we haven't entirely figured out what the
urk
actually is beneath the pretty label.
Basically, in the lateish 2010's and early 2020ās there was this weird, almost fever-pitched obsession among some of the fanciest (and frankly, most paranoid) corners of Silicon Valley with a new kind of internet data. It wasn't just pretty demographic stuff, it wasnāt just browsing habitsāno. This wasā¦ deeper. Think about how your current profile is built: they know what you like to buy on Amazon, what news headlines grab your attention, maybe the last thing you searched for in Google. That stuff builds a reasonably digestible picture of who you are, right? 62-year-old man, enjoys golfing and Buick commercials, probably buys lots of flannel. āDatanet3," according to these guys, was the residual psychic fallout from every single online action imaginable . Every half-hearted thought that popped into your head while staring at a tweet, every impulsive Google search for "What's it like to be a badger?", every embarrassingly specific thing you clicked on. They were obsessively trying to aggregate thisā¦ leftover digital shadow and somehow monetize it in ways we still donāt quite understand. There
