👉 Consumes is a term used in the context of consumer behavior, particularly in marketing and advertising. It refers to the act or process by which an individual or organization purchases goods or services from another entity based on the perceived value they provide. In simpler terms, it means that when someone buys something, they are taking advantage of the other party's resources, skills, and expertise to create a good outcome for themselves or others. It is often used in marketing to show how much value consumers bring to their
