👉 Conformity refers to a set of rules, guidelines or expectations that are followed by individuals, organizations, or groups. It is characterized by adherence to specific standards and norms, often in terms of behavior, appearance, or actions. In the context of communication, conformity can refer to the act of others following a particular pattern or rule without questioning or challenge. This can occur in various forms, such as following the same schedule, eating at the same restaurant, or even dressing up in the same way