👉 The "colour weapon" is a metaphorical term referring to the psychological impact and influence of colours in communication, design, and marketing. Colours can evoke specific emotions and associations, affecting how people perceive and react to a message or product. For instance, red might convey urgency or passion, blue can evoke trust and calmness, and green often symbolizes growth and nature. Understanding and strategically using colours can enhance brand identity, improve user experience, and influence consumer behavior by creating a desired emotional response.
