👉 Charlatanism is a form of deception and misrepresentation used to deceive others, usually for personal gain or to deceive oneself. It involves making up stories about oneself or others in order to mislead others into thinking that they are trustworthy or reliable, rather than being genuine. The term "charlatanry" derives from the Latin word "charatus," which means "to pretend." In this context, a charlatan is someone who uses other people's words and actions to deceive them.