👉 Channelization is a marketing strategy in which businesses aim to increase their customer engagement and retention by making it easier for customers to interact with their products or services. This involves designing channels that allow customers to easily access information, receive feedback, and make purchases without needing to physically visit stores or use physical devices.
Some key strategies used in channelization include:
1.
Online Channels
: These are platforms where businesses can sell products online, such as e-commerce websites, social media, and mobile apps.
2