👉 A catchphrase is a phrase or slogan that has become so widespread and well-known that it has acquired an iconic status. These phrases are often used in advertising, media, politics, music, film, and other contexts to quickly grab attention and establish a sense of identity for a product or brand. Catchwords can be simple words that have become synonymous with a particular product or brand, or they can be more complex expressions that describe the essence of a concept or idea.