👉 Bummery is a concept in public relations and advertising where a product or service is described as being very good, but it isn't. It can also refer to a misrepresentation of the product's quality, such as a false claim that something is "superb" when it isn't. For example: 1. The new smartphone from Apple was described as "the best phone on the market" by some reviewers, despite its lack of features and poor design. 2. A car advertised as