👉 The "brave fluid" is a term coined by author and speaker, Dr. Steven Pressfield, to describe an intrinsic motivation that propels individuals to pursue their goals with courage and determination, even in the face of adversity or fear. Unlike external motivators such as rewards or recognition, brave fluid is an internal drive that fuels resilience and perseverance. It's the force that pushes people to overcome obstacles, learn from failures, and continue striving towards their aspirations, often without the need for external validation. This concept is central to understanding human behavior and motivation, highlighting the power of inner strength in achieving personal and professional success.
